In an interview with Career Girls, Gouw says she looks for three things when deciding to invest in a start-up company. The first is the person, the entrepreneur, and their passion and drive, as well as their “domain expertise” and what they know about the space.
We really want to back the person who wants to make that successful for the long haul.
The second is whether she believes there is a market and a need for the product. The third is about the product – how unique it is, and how technically difficult or technically different it is, and whether the customers love it.