Gouw and Fonstad talk about starting Aspect, being women in the boardroom, and investing in mobile start-ups. Fonstad:
We both really wanted to get back to our roots and invest in startups at the early stage — rolling up our sleeves. We’ve both been working with companies for two decades each, and really wanted to work with companies through the full arc of their growth, form seed all the way through to long -term sustainable businesses.
Jen and I have both lived through two major boom and bust cycles, from Internet 1.0 to the age of mobility and I think that we have not yet seen a slowdown in technology innovation or in the growth of the early-stage companies. So I actually think it’s a great time to be investing in startups.