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Aspect Ventures Jennifer Fonstad Theresia Gouw

Launches Aspect Ventures

5 Feb, 2014

Gouw and Fonstad start Aspect Ventures, a venture capital fund focusing on the “emerging mobile marketplace.” Gouw and Fonstad have together created $10 billion in public market value, helped lead 15 M&A transactions and over 300 rounds in follow-on capital raised for their portfolio companies. The founders have pooled enough of their own money to back companies for the next couple of years. Aspect will make around a dozen investments per year, ranging from $500,000 to $2 million in seed and Series A funding. The firm will lead investments but also co-invest. Gouw:

We’ve launched Aspect to meet the need in the market for a new kind of firm that can provide investment and advice to entrepreneurs over the long arc of their companies’ growth. From the start, Aspect Ventures is built to partner and collaborate – with entrepreneurs and also other players in the startup world from angels to multi-stage venture capital firms.


Through our diverse perspectives and experience, we work to add value to our companies from Day One, as active advisors, board members, and partners throughout the roller-coaster ride of building important and successful companies.