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Atom Factory SMASHD Labs Troy Carter

Billboard interview

22 Jul, 2015

Carter talks about why he started SMASHD Labs to Billboard.

There’s definitely a huge amount of accelerators out there, but there was a void for one that focused on brand, and that’s a space we have a lot of experience at and that makes this unique. Selfishly, it works for the Atom Factory — by being able to put 25 of the smartest entrepreneurs from around the world in your office. We get a lot of value out of that as well…[I want] A diverse team — the crux of my personal mission is to open up entrepreneurship to everybody, so Silicon Valley doesn’t have a patent on innovation. We want to open up the process to people outside of that network — the team would be diverse, hard-working entrepreneurs with technical expertise that are looking to gain traction on their product.

On the importance of data:

There’s always going to be a place for artists — but when you look at what humans have actually done to devalue music, from a pure monetary valuation standpoint, this is the part where our industry needs a lot of help. SoundCloud is worth its $1.5 billion valuation, but there’s no way in the world that SoundCloud should be worth more than The Beatles’ catalog. From a value proposition, we have a huge opportunity to re-value our business… I think the music is undervalued. I think up to this point we’ve done a poor job of valuing our content.