Troy Carter

Troy Carter90 posts

Troy Carter is an American businessman, born in Philadelphia in 1972. Originally a member of the short-lived rap group 2 Too Many, he worked for Puff Daddy before setting up his own artist management company. In 2007 he became Lady Gaga’s manager, helping her sell over 24 million albums and 90 million singles. He split with Gaga in 2013. He is an active investor in over 50 technology startups. He lives in Los Angeles with his wife and five children.

16 Dec, 2016
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Talks about Drake’s streaming success

Makes Statement

Carter comments on Drake’s One Dance feat. WizKid and Kyla passing one billion streams on Spotify, during the eight months since it was released.

It’s a phenomenal record, that’s where it starts. It’s just one of those rare records that translates throughout the world. Drake’s always been great at really capturing hip-hop and pop sensibilities, but to be able to do that globally with a record like this is just amazing…Hit records make us look really smart. [Laughs] I think Drake made a monster of a record and people responded, and I think our guys within Spotify are just getting better and better at how to put music out in front of more and more people and when it all comes together it works.

12 Dec, 2014
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Billboard Year in Music ‘upstart’

Makes Statement

Carter is quoted as an “upstart” in Billboard’s 2014 Year in Music, alongside Meghan Trainor and Nico and Vinz:

Last year, when people came to Atom Factory, a lot of it was on me to be able to deliver. I had to show up to every meeting; the focus was on me. And this year, I think the focus has been on us. We all understand that we’re only as good as the talent we represent.

16 Nov, 2010
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Praises Born This Way

Makes Statement

Carter praises Born This Way:

We’re just starting to play music for the label. We’re very excited about it. We’re starting to play a little for people and getting a feel for it, and she’s done an incredible job, a really incredible job.

Carter also says he and Gaga have yet to decide on how to market the album.

Well, you know what, it’s not where I go from a business standpoint, it’s more about where she goes creatively because, truth be told, we built the business around her creative infrastructure and that business that was built is unique to Lady Gaga.

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