Carter gives the keynote interview at Music Matters 2012. He talks about how he has diversified into technology investing:
It’s been a little over a year that we started a fund at Atom Factory. It happened from us taking a risk in terms of marketing and working with young startups, and a even with some of the larger companies that we were working with. A lot of people started approach us about advising us about their companies, and us investing in their companies. We’ve invested in Drop box, Spotify, Socialcam, Voxxer, Uber. It’s maybe a little over 30 companies in our portfolio. We have somebody full time that works with founders and that analysis deals. It’s becoming a significant part of our business. Not just from a financial standpoint, but from an access standpoint — being able to get a real glimpse at the technology that’s on the horizon. Y’know a lot of these guys are going to be the next world leaders…It was done on purpose — prior to stating our fund we spent a year in Silicon Valley.