Victoria’s Secret

Victoria's Secret4 posts
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7 Nov, 2014

Stops using ‘Perfect Body’ slogan

vickis secrect adVictoria’s Secret stops using the slogan ‘Perfect Body’ in its ad campaigns in favor of ‘A Body for Every Body’. Petitioners at, who petitioned against the original slogan, take credit for the switch:

Victoria’s Secret have changed the wording on their website from ‘The Perfect Body’ to ‘A Body For Every Body’. This is amazing news!

29 Oct, 2014

Victoria’s Secret ad petition

Black, Kountourides, and Ferris, UK college students from Leeds, start a petition on to stop Victoria’s Secret’s The Perfect Body ad campaign. The campaign features skinny, toned models under the slogan ‘The Perfect ‘Body’. Black, Kountourides, and Ferris also take to social media, asking people to tweet with the hashtag #iamperfect.

We would like Victoria’s Secret to apologize and take responsibility for the unhealthy and damaging message that their ‘Perfect Body’ campaign is sending out about women’s bodies and how they should be judged.

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