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Victoria's Secret

Stops using ‘Perfect Body’ slogan

7 Nov, 2014

vickis secrect adVictoria’s Secret stops using the slogan ‘Perfect Body’ in its ad campaigns in favor of ‘A Body for Every Body’. Petitioners at, who petitioned against the original slogan, take credit for the switch:

Victoria’s Secret have changed the wording on their website from ‘The Perfect Body’ to ‘A Body For Every Body’. This is amazing news!