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Victoria's Secret

Victoria’s Secret ad petition

29 Oct, 2014

Black, Kountourides, and Ferris, UK college students from Leeds, start a petition on to stop Victoria’s Secret’s The Perfect Body ad campaign. The campaign features skinny, toned models under the slogan ‘The Perfect ‘Body’. Black, Kountourides, and Ferris also take to social media, asking people to tweet with the hashtag #iamperfect.

We would like Victoria’s Secret to apologize and take responsibility for the unhealthy and damaging message that their ‘Perfect Body’ campaign is sending out about women’s bodies and how they should be judged.