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Michael Bowman The Daily Beast Willie Nelson Willie’s Reserve

To launch own weed brand

26 Mar, 2015

Nelson is developing his own brand of weed called Willie’s Reserve. Bowman explains that Nelson wants Willie’s Reserve to be something that reflects his passion, that envelops his personal morals and convictions. The entire operation will be reflective of Willie’s life. Bowman reveals that Nelson’s family will open stores in states where marijuana is legal. The stores will sell both Willie’s Reserve and other brands that meet quality standards.