Alternative Nation interview

Ross speaks to Alternative Nation about Brock Lesnar’s similarities to Muhammad Ali.

There’s always going to be a segment of the MMA community that is going to cheer for Lesnar to lose, if and when he comes back for another run after his diverticulitis issues, but that’s the beauty of it. Muhammad Ali told me one time, back in the 80’s, that he realized early in his career that he could make more money as a boxer, as a black man in a white man’s business as far as management and TV contracts, and distribution of PPV dollars, he said, ‘I realized my place as a fighter would be enhanced if I put myself in a position where the fans pay more money to see me lose than they would to see me win.’