Punk is called up from developmental to join WWE’s main roster as part of the ECW brand. Heyman comments on bringing Punk to the brand:
They never wanted CM Punk to begin with. When I was in Louisville, doing WWE Developmental, they sent CM Punk down to me so I could fire him. Every week I would send memos to guys who were in charge of the Raw and SmackDown rosters saying: ‘You have a main eventer down here; someone scoop him up’ and no one would take him for a year—to the point when we launched ECW in WWE, I brought him with me because no one else on Raw and SmackDown even wanted him.