C-ATS Software
Sandell joins the Palo Alto startup and is sent to London to open the sales office there. It eventually covers eight European countries and the company goes public on NASDAQ.
I had sold fertilizer for the boy scouts, if that’s what you mean. I was selling software for currency interest rate swap traders in international banks. I didn’t know anything about currency interest rates swap trading. I’d never sold anything professionally. And I’d never been in a start-up and it had no venture capital… So if I didn’t sell something, people didn’t get paid. It was a high-stakes job to say the least. I was living in a foreign country on the first day that I took the job, which had its own set of challenges. But it was a great adventure