Lima accepts the ALS challenge and nominates Beyoncé, President Bill Clinton and Schweinsteiger.
Maybelline New York announces that supermodel Adriana Lima will return to the brand as spokesperson. Lima had previously been the spokesperson from 2003 to 2009. Global Brand President of Maybelline New York, Jerome Bruhat:
Globally, women admire not only Adriana’s beauty but also her commitment to helping those in need. We are honored to partner with her again. Her passion for life and positive energy is undeniable. She truly is a Maybelline woman.