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Atom Factory

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18 Apr, 2012

Hires Carter as manager

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Banks signs Carter as her manager.

I just switched management.. Literally like three days ago, and have a whole new set of resources to take advantage of. We’re gonna vamp this up and make it official.. No more ghetto mixes and closet recording.. I have a budget now.

5 Aug, 2012

Hires Carter as manager

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Chopra hires Carter as her manager. Carter:

She’s a triple threat—she has the ability to sing, dance, and act which is a rare trait amongst artists. She will be the first bonafide pop artist to come directly out of India. The primary plan is to let the music speak for itself. Priyanka and Red One made a great record that we think will stand on its own. People won’t buy the music just because she is who she is. We want them to buy it because it’s good. PC’s strength is her work ethic. She’s one of the hardest working artists that I know. I was really impressed by the level of dedication she’s given to the recording process. She’s approached it in a manner that a seasoned artist would approach it.

22 Apr, 2013

Signs Carter as manager

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Stirling signs Carter as her manager. Carter first discovers Stirling through Atom Factory’s Stiklorius, who encourages her boss to check out Stirling’s YouTube channel. He flies to Orlando, FL., to check out one of her gigs, and is impressed by her ability to sell out a 1,200-seat venue without any mainstream radio support. Stirling has more than 2 million YouTube subscribers, a sold-out European tour and has sold 108,000 copies of her self-titled, self-released album. Carter:

By looking at the numbers, automatically you could see this girl knew how to move the needle and understood YouTube was a venue to engage fans both online and offline.

Several companies had approached Stirling about representation:

After every other meeting I remember feeling so confused. But with Atom Factory, they were up to date on current things and trying new stuff all the time, and I felt so creatively alive when I met with them.

10 Jan, 2014

Hires Carter as manager

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Mayer hires Carter as his manager, the first time Carter’s will work with a major rock artist. A source says they met through mutual friends:

It’s just getting started but great new things will be announced as the year progresses.

5 Mar, 2014

Named co-presidents

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Erving and Stiklorius are named co-presidents of Atom Factory by Carter. Carter:

J and I have a long history, dating back to 2000 when we co-founded Erving Wonder Management. He has proven to be an exceptional deal maker and music manager. Ty has been an incredible addition to the team.  Her strategic thinking and creativity has given the company and our clients a tremendous amount of added value.  I’m looking forward to having the two of them help grow and scale our management business.

Erving:

Troy and I both grew up in Philly and have been friends since early on in our careers. I have a tremendous amount of respect for him and what he has accomplished, and I am looking forward to adding value to the Atom Factory platform; whether it is in branding, technology, or management.

Stiklorius:

Atom Factory provides an innovative and creative platform for artists to thrive in, and I am pleased to partner with Troy and J to help lead the company in continuing to push the boundaries of what a forward-thinking artist management company can be.