Audi presents a red RS7 that drives itself around Sonoma Raceway. Robby, as the test-car is called, uses radar, lasers and cameras to drive around the track. Audi and other automakers ultimately are banking on consumers being more interested in cars that can take over some, but not all, of the tasks of driving.
We want to produce a car that gives people the freedom to decide whether to drive yourself or have the car do it while you think of something else. These changes (to cars) won’t just arrive one day, it’ll be a step-by-step adding of functionality…The idea is to increasingly give customers less stress, and more situations in which they can relax in their car.