An ad released by the company encourages consumers to work off the calories before drinking a can of Coke. The ad claims that it takes just 23 minutes of cycling to burn off the 140 calories that are consumed in one can of Coke.  A Coca-Cola spokeswoman, says the video is part of a series that show “moments of delight and surprise” with Coke. She said it’s intended to address the theme of energy balance in a lighthearted way.