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Barbara Corcoran

Barbara Corcoran52 posts

Barbara Corcoran is an American entrepreneur, investor, author and TV personality. She built a $1000 loan into a $70 million real estate brokerage business. She is best know as one of the “sharks” on the TV show, Shark Tank..

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10 Mar, 1949

Barbara Corcoran born in New Jersey

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barbara-corcoran-childhood-photoBarbara Corcoran is born in Edgewater, New Jersey. Her parents are named Florence and Ed. She grows up as the second of nine children in two bedrooms on the ground floor of a three-storey house. She has dyslexia and finds school difficult.

I come from humble beginnings

31 Dec, 1973

Founds Corcoran Group

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Corcoran starts the brokerage after working as a waitress and receptionist. She gets a $1,000 loan from a friend and gets her brokers license.

I started my brokerage firm in New Jersey immediately because my boyfriend had a friend who was an attorney, and as an attorney he was able to license me. So I just went and took the test. In those days, you have to appreciate 35 years ago, there were no barrier entries at all. If you could walk and talk you could pass the test. And I could do both, so I sailed through it.

1989

Second Manhattan office

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The group opens its second office in Manhattan, this time on the Upper West Side.

17 Apr, 1991

First one-day sale

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Corcoran Group sells 84 cooperative apartments, at prices ranging from $48,500 for a studio to $245,500 for a three-bedroom unit. Corcoran has been hired by MacArthur Associates, which sponsored the cooperative conversion for the buildings, to market the unsold units amid a real estate downturn. She says the ‘sweepstakes atmosphere’ of the one-day sale helps create interest in the properties. Corcoran:

The goal of the owners was to sell these apartments in the shortest amount of time with the least amount of money spent on marketing or improvements to the units. I estimated that the advertisement cost alone for an auction would be somewhere in the neighborhood of $600,000 or $700,000. So we decided to try the one-day sale. It has worked.

28 Jun, 1991

Second one-day sale

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Corcoran Group sells another 13 apartments owned by the MacArthur Group in four buildings in a one-day, fixed-price sale. The units on the Upper East Side and in West End Ave. sell out in a little more than an hour, for a total of $1.1 million. Buyers pay an average of 50% below the asking price, and receive a cash payment equal to two years of maintenance. All apartments of the same size are listed for the same price regardless of location in the building. A buyer:

I am thrilled. I saw the apartment. I liked it right away, so I bought it. There was no haggling over the price or waiting for the seller to accept my bid. It was easy; like buying a pair of shoes.

25 Sep, 2001

Sells Corcoran Group

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Corcoran sells the firm, now Manhattan’s second-largest independent residential real estate company, for a price reported at close to $70 million.

Not being national was shortsighted. The local business has changed. And we couldn’t grow as aggressively as we wanted without help.

She plans to stay at the company and remain chairwoman:

I can’t imagine doing anything else

2004

Use What You Have

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Corcoran BreastsCorcoran publishes the book, also titled If You Don’t Have Big Breasts, Put Ribbons On Your Pigtails in hard and softcover editions. She wears a pink padded bra and pigtail wig to the softcover launch. The books contains 24 unconventional lessons she said she learned from her mother, and which helped her turn a $1,000 loan into a $4 billion business. One of the lessons:

Jumping out the window will make you either an ass or a hero

She talks about the difference between writing and entrepreneurship:

It’s lonely writing.

25 Sep, 2005

Times feature on $3.5m Manhattan home

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barbara-corcoran-nytimes-apartmentCorcoran gives the New York Times a tour of the three-bedroom apartment on 94th and Park, overlooking Central Park and the Manhattan treeline. Since buying it in 2001, she has redecorated in pale blue, cream, and yellow with white Swedish country furniture.

To me, it’s just my dream. All my life I’ve wanted a pretty house, and I never could afford one. Of course, the only thing my brokers could agree on when I bought it was that I had overpaid.

She paid $3.5 million for the 3,500 square foot apartment in July 2000.

6 Sep, 2007

New York Daily News interview

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Corcoran talks about building her real estate practice, applying life lessons to business, and being called a winner:

If you get labeled a winner, people come along for the ride. Might as well enjoy it and they should too.

She owns 12 buildings in Manhattan, Brooklyn and the Bronx, a beach house on Fire Island, a schoolhouse in Duchess County, and a Manhattan co-op.

Apr 2008

Nextville

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Corcoran publishes barbara-corcoran-nextville-bookNextville: Amazing Places to Live the Rest of Your Life, identifying eight trends that the Baby Boomer generation is making as they begin to retire. The book encourages people to pursue their dreams, whether that means retiring in a city or college town, living green, or staying put in their home town.

What’s stopping you from taking the big step and moving to the perfect place to begin the best chapter of your life?

4 Aug, 2008

Buy $4m Upper East Side condo

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Corcoran and Higgins buy the upper-floor condo in the converted town house at 163 East 71st Street in Lenox Hill. The four-bedroom unit occupies the second through fifth floors for a total of 2,700 square feet, and includes a hardwood roof deck.

12 Sep, 2008

Buys $1.46m Bed-Stuy townhouse

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Corcoran buys the five-family limestone townhouse at 408 Stuyvesant Avenue near Fulton Street in the Stuyvesant Heights Historic District, Bedford-Stuyvesant, at a cut-rate price from the original asking amount of $2.1 million.

2009

Joins Shark Tank

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barbara-corcoran-shark-tankCorcoran joins the show as a judge. Investors get an hour-long pitch to convince the panel of judges that their idea is worth investing in, and the footage is edited down to 10 minutes for TV. Mark Burnett:

If you’re coming in desperate for money, it’s like there’s blood in the water. If you want to be a great entrepreneur in the U.S., you had better be ready to swim in shark-infested waters.

10 May, 2010

Newsmax interview

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Corcoran talks about women’s intuition in business, how being able to handle rejection is key to business, and being fabulous at failing:

Nobody likes being a loser and then you have to claw, figure out, and whip your way into a position of strength, the truth is if you’re great at being a loser, you’re going to be a winner in life…What women will do is take a leap of faith and listen to their intuition even when it doesn’t match up with logic, and that is powerful in business

Barbara Corcoran: Women's Intuition 'Powerful' In Business

25 Aug, 2010

Buys $900,000 two-bedroom apartment

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barbara-corcoran-900k-condo-editedCorcoran and her husband buy the ground-floor apartment in their coop building to use as personal and office space. Corcoran:

It’s the ultimate luxury to be able to separate when you want to

It has two bedrooms and two bathrooms, and was previously a doctor’s office. A private door opens directly onto Park, rather than going through the building’s lobby. The property was listed at $975,000 but Corcoran paid only $900,000.

2011

Shark Tales

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barbara-corcoran-shark-talesCorcoran updates Use What You’ve Got to add stories from her stint on Shark Tank and in venture capital.

That’s the rags-to-riches story…and the lessons I learned along the way. Plus, all of the entrepreneurs, and their stories, that I invested in, and what they did right, and what they did wrong.

Whatever happened to Cactus Jack, Daisy Cakes, Tiffany the Elephant Lady. Because these are the questions I’m asked, day in and day out, at every airport. “Hey, whatever happened to . . .” It tells you a story, and lets you know exactly how well they succeeded, or how badly they failed.