White says UFC 205 has already broken the all-time gate record at Madison Square Garden. The gate record was set in 1999 with a boxing match between Evander Holyfield and Lennox Lewis which drew takings of $13.5 million at the door. The UFC’s own gate record of just over $12 million was set at UFC 129 when more than 55,000 people paid in to see Georges St-Pierre defeat Jake Shields in Canada.
We’ve been in all the biggest and best arenas all over the world – Madison Square Garden is a big deal. All the legendary fights that have been held there, all the legendary events and we actually broke the gate record for Madison Square Garden. So far, so good. I’m excited…Obviously it’s our first time getting into MSG and it’s been such a big deal getting there [that] I wanted to make sure when we went to New York.
UFC 205 sets a gate record of over $17million (£13.5m). The previous record was set by Evander Holyfield and Lennox Lewis in 1999. White:
I wanted to make sure when we went to New York, we delivered. It’s the biggest, baddest card we’ve ever done in the history of the company.
UFC 205 generated 14 Billion social media impressions, which consist of Facebook likes, Twitter interactions and Instagram shares. By comparison the most recent Superbowl achieved 4.3 billion impressions. While the Euro’s in France earlier this year earned 3 billion.
Dana White says that last weekend’s super-fight has generated a record-breaking 6.5 million pay-per-view buys, a figure which would dwarf the previous record of 4.6 million, set by Mayweather and Manny Pacquiao, by almost 2 million. This is despite the three million people who illegally streamed the fight. The final figure could be higher, as it doesn’t include sales outside the United States. It will also mean that McGregor holds the pay-per-view record for both boxing and mixed martial arts. The 6.5 million figure also beats the cumulative total for the top five UFC pay-per-views in the company’s history, and is five times larger than any WWE PPV event ever. The fight will go down in history as one of the single most profitable sports events ever.