The challenge, inspired by Pete Frates an ALS sufferer, raises money and awareness for Lou Gherig’s disease also known as amyotrophic lateral sclerosis. It takes off on social media. Famous people also begin doing the challenge and challenging others. To take the challenge, a bucket of ice water is poured over your head or you donate 100 dollars. Most people do both. Since July 29, $13.3 million has been donated. Nancy Frates, mother of Pete, on the money donated:
Did we ever imagine the level of awareness or the money that is coming in? In our dreams we did.