Etro gives an interview to The Talks. He discusses why he thinks people are afraid of colors.
The black and everything came with the two World Wars. Look at the Renaissance and how men were dressed – amazing. Look at Venice, I’m thinking of Venice and all the fabrics that came over, that came along from all the journeys. The ladies going crazy in the 17th century. It’s the history of civilization that started to destroy that… You know, industrialization, the wars and everything – the way we live. So it’s really the way we changed our way of life, it’s part of urbanization. Sometimes when I see the tiny cars, the Smart cars driving around in colors, it’s good to see them in the street. But most of the people buy gray, black.