Paparazzi performance
Gaga performs Paparazzi during the MTV Music Awards to promote her debut album The Fame.
Wins Grammy
Lady Gaga wins Grammys for Best Dance Recording for Poker Face, and Best Electronic/Dance Album for The Fame.
Describes ’95-5′ partnership
Carter is interviewed in Ad Age magazine about Gaga’s marketing partnerships. At this time Gaga has 2.8 million Twitter followers, more than 5.2 million Facebook fans. Digital-single sales are over 20 million, album sales are eight million. Carter says their partnership is “95-5”:
The only thing I do is manage the vision. Ninety-five percent of the time I won’t comment on creative, and 95% of the time she lets me run the business. The other 5% is where we debate about things like, ‘Do you really want to bleed to death on stage at the [MTV] VMAs?’ She wins even when we do have those debates 5% of the time.
Carter says he doesn’t want Gaga to ever look like she’s endorsing a brand — hence why she’s created products for Universal’s Beats By Dre headphones line, Viva Glam and now Polaroid as its new creative director.
You won’t see her face plastered on any packaging or anything. We’re comparing it to when Tom Ford went to Gucci or Steve Jobs went into Apple and brought a different thought process and taste level in. We’re looking for her to do the same exact thing at Polaroid. It’s not about her putting her name on something — it’s reinvigorating a brand.
Cosmopolitan cover
Gaga appears on the cover of the April 2010 issue of Cosmopolitan. She talks about an old boyfriend who didn’t believe in her.
I had a boyfriend who told me I’d never succeed, never be nominated for a Grammy, never have a hit song, and that he hoped I’d fail. I said to him, ‘Someday, when we’re not together, you won’t be able to order a cup of coffee at the f***ing deli without hearing or seeing me.’
Brown Eyes performance
Gaga performs Brown Eyes on The Jonathan Ross Show from her album The Fame.
Gaga meets Jobs, criticizes Ping
Gaga and Carter travel to Cupertino to meet with Jobs at his request to discuss Apple’s music-centered social network Ping. Gaga and Carter criticize Ping’s lack of connectivity to other social networks, especially Facebook, as well as its design. It is reported that the leave “respecting Mr. Jobs’ overall vision.” After the meeting Carter calls Michelsen, a well-connected technology investor and entrepreneur, to find a platform for entertainers that could help them manage their fan base across all major social networks. Michelsen:
I said why try to find a platform, let’s try to build one.
Praises Born This Way
Carter praises Born This Way:
We’re just starting to play music for the label. We’re very excited about it. We’re starting to play a little for people and getting a feel for it, and she’s done an incredible job, a really incredible job.
Carter also says he and Gaga have yet to decide on how to market the album.
Well, you know what, it’s not where I go from a business standpoint, it’s more about where she goes creatively because, truth be told, we built the business around her creative infrastructure and that business that was built is unique to Lady Gaga.
Wins Grammy
Thank you so much from the bottom of my heart.
Born This Way performance
Gaga performs single Born This Way during the Grammy Awards show to promote her album Born This Way.
Harper’s Bazaar interview
Gaga gives an interview to Harper’s Bazaar Magazine about the success of her single Born This Way.
It broke all the records. Gaga cheers, bopping up and down, adding that what she found most remarkable was that the song attracted new fans. I was happy with the fans I’ve already got. But it opened this new fan base of people who love the simplicity and joyfulness of it.
Judas
0 0 Rhonda Rhonda2014-10-04 16:56:542015-08-05 04:40:14JudasJudas performance
Gaga performs Judas during The Ellen Show to promote her album Born This Way.
The Edge of Glory
0 0 Rhonda Rhonda2014-10-04 16:56:552015-08-05 04:40:15The Edge of GloryAmericano
0 0 Rhonda Rhonda2014-10-04 16:56:512014-12-30 13:29:22AmericanoBorn This Way
Gaga releases her single, Born This Way, from her album with the same title, Born This Way.
The Edge of Glory performance
Lady Gaga performs The Edge of Glory during the American Idol show.
Judas performance
Gaga performs Judas on Good Morning America from her album Born This Way.
Born This Way performance
Gaga performs Born This Way on Good Morning America from the album of the same name.
Backplane
Backplane is founded by Carter, Michelson, Lonsdale and Lady Gaga. The seven-person project aims to provide a way to organize and power online communities based on certain interests, such as sports teams, musicians, and also bring in feeds from Facebook, Twitter, and other social networking sites. Gaga has a reported 20% stake in the business. $1 million has been raised in angel funding from investors including Schmidt’s Tomorrow Ventures.
Born This Way performance
Gaga performs Born This Way during the Much Music Awards show promoting her album Born This Way.