Zuckerberg gives the three-, five-, and 10-year outlooks for Facebook on the earnings call. He wants a billion users each for WhatsApp, Messenger, Search, Video, NewsFeed, Oculus and Instagram and will aggressively monetize them once they reach mass scale. He wants to improve the advertising experience, particularly on mobile, and will be investing in ways to better target and measure campaigns through data. Facebook wants to help brands measure online to offline sales conversions to boost ad spend on mobile which is currently only about 11% of ad budgets. Facebook also wants to build the next major computing platform, which Zuckerberg says could be augmented reality and Oculus. He also wants to bring the Internet to more people through Internet.org. Zuckerberg:
[…] You’ve heard me talk about our big company goals of connecting everyone, understanding the world and building the next generation of platforms. These goals are important for us and part of our foundation of our strategy for the next decade, but achieving these will involve many different efforts and steps along the way, some that will be achieved rapidly and others that are going to take longer.