Mark Zuckerberg

Zuckerberg says Facebook will roll out a button that lets users dislike comments and posts.

I think people have asked about the dislike button for many years. Today is a special day because today is the day I can say we’re working on it and shipping it.

Zuckerberg said the initial interface for Facebook didn’t allow for a dislike button because he didn’t want it to become a Reddit-like forum where posts and comments get upvoted and downvoted.

That isn’t what we’re here to build in the world. What they really want is the ability to express empathy. Not every moment is a good moment.