Maxim cover
Mitchell appears on the cover of the February 2015 issue of Maxim magazine.
Maxim cover
Swanepoel appears on the cover of Maxim magazine’s March 2015 issue. She discusses her insecurities as a swimsuit model.
I look at myself in the third person, because that girl in the pictures isn’t me: It’s a girl I created to cope with the spotlight. I had to get over a lot of shyness to do this job.
Maxim cover
Elba is the first man to appear on the cover of Maxim. He wears a black leopard-print funnel coat. Editor-in-chief Lanphear:
We’ve never in U.S. Maxim history had a man on the cover solo. This is the very first time, and there was no one else in the world more bad-ass than Idris…I couldn’t be more happy with [the cover]. He’s so sophisticated and complex. There’s so much that he is amazing at.
Maxim cover
Elashiry is featured on the cover of Maxim.
I feel very excited. I’ve only ever appeared in MAXIM in bits and pieces so it’s great to be featured in a bigger way! I’m also pretty stoked to have my swimwear range recognized amongst different audiences.
She talks about her Cheeky Swim range:
Well, I’ve been working with Glue Store for a while now. Between social media, campaigns, collaborations, and events, I’ve been lucky enough to have taken such a big part and be involved closely with such a well recognised brand. When you love your job you’ll never work a day in your life — it’s like having good times and fun with friends…I designed the entire range with the help of the Glue Store buying and marketing team — there were some outrageous designs. I’d already thought about designing swimwear a year ago, so I found my old sketch book and started to combine new and old ideas, gather inspiration from Pinterest, and then threw together a mood board of materials, patterns, shapes, colours and moods for the range.