Nestle fails to convince judges that it has the right to trademark the shape of its KitKat four-finger chocolate bar. The judges say that the company must demonstrate that the public relies on the shape alone to identify the snack. However, this was difficult to prove since the chocolate bar also shows the brand name. Cadbury has fought to prevent Nestle from obtaining the ruling, as it would stop other confectionery producers making chocolate bars of the same shape or size. Both companies said they are “pleased” with the ruling, and the case will now return to the UK’s High Court for a final decision.
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