Thorne joins a long line of actresses who front Neutrogena by becoming their latest spokesperson.
I am super excited to be joining the Neutrogena family because I have always truly loved this brand. Beauty to me means beautiful on the inside. Fresh-faced when you wake up in the morning. That is beautiful.
To draw attention to the importance of wearing sunscreen even on cloudy days, Neutrogena introduces Cloudscreen, a rebranding of their sunscreen products. The company asserts that it is more an awareness campaign versus just a marketing ploy.
Sometimes you can only change people’s behaviour by changing the product.