Reebok, the exclusive outfitter of the UFC, teams up with McGregor to release a new training shoe, the Sole Fury. The shoe, retailing for $90, is available exclusively on Reebok.com, Reebok stores and Champs Sports locations. McGregor spoke to MensHealth.com a day ahead of the shoe’s launch:
I think in order to do anything extraordinary in this world, you must be fearless. That’s not to say never be afraid, because we are all afraid at some stage, but just not be afraid of external things like failure.
McGregor appears in a video for Reebok, talking about superstitions.
I think superstitions, for me personally, is just another word for fear. You need to wear your lucky pants, and then all of the sudden, your lucky pants aren’t there and then you start freaking out. It’s simply fear in another word…I can do anything, I can eat anything, I can wear anything. I am confident that I can enter the fight without needing anything artificial.
McGregor uploads a photo of the limited edition Reebok Furylites to Instagram. The shoes are in green plaid with orange accents.