Sanctuary Urban Group terminates Carter’s five-year contract, as well as those of his Erving Wonder partners, J. Erving, and Tony Davis, before they expired. An eventual settlement closes the chapter on Sanctuary’s alliance with the urban music genre. Carter says the cultures of the two firms were just too different:
Instead of me being able to be creative with the artists, I was sitting in finance meetings a couple of times a week. It killed my spirit as an entrepreneur.
He loses his payday from the sale.
As an entrepreneur you take big swings of the bat. I struck out.
Erving Wonder is acquired by Sanctuary Group Inc., which manages some of the world’s biggest artists. Carter and Erving are appointed as Executive Vice Presidents of Sanctuary Urban. Sanctuary CEO Mercuriadis:
Erving Wonder has made a tremendous impact in both the music and the film world having developed an impressive roster of multi-talented, commercially viable and important artists. Troy and J’s strategic business sense, relationships with the smartest executives in the industry and their ability to brand artists and entertainers made them our number one choice for the development of Sanctuary Urban.
Our goal is to take artists to an unheard of level in the U.S. and internationally. The Erving Wonder/Sanctuary collaboration will create more opportunities to help artists transcend music genres, TV/Film, and establish unique branding options.