Terry Richardson

Terry Richardson4 posts
29 Oct, 2012

Announces PoP Water


Carter and photographer Richardson announce PopWater, a drink that will be marketed as a healthier alternative to sugary soft drinks – an 11.2 oz can will contain 30 calories and 7 grams of sugar. Initial flavors will include apple, orange, pineapple and grape. Richardson will be the brand’s creative director. The product will launch early 2103 in California. Carter says the idea for Pop Water resulted from the various conversations with the big cola producers’ music initiatives.

We noticed none of the brands had music in their DNA. We felt we could build something with relevance to music and pop culture if we built something from scratch. Whether it’s flying to Kentucky with food scientists or flying around the world sourcing the packaging, the last two years has been an education for us in the beverage space…We’re talking to a bunch of music and pop culture icons who’ve tasted the beverage. We’re gonna have a lot of support behind this…The idea is not to be just an endorsement but to be a part of people’s lives. Endorsements, where they’re just one-offs feels like the artists just got a check for it. For us, we set out to make something that’s a lot healthier than what’s in the market. It’s really hard to get 30 calories to taste good.

30 Jan, 2013

Bongo ad campaign

14424_lucyhalebongo2013campaignphotoshoot1_122_553loHale appears in an ad campaign for Bongo shot by photographer Richardson. The actress poses with a hula-hoop, a teddy bear, a telephone, and a fishbowl.

7 Apr, 2015

Upset over Cat Daddy video release


Upton claims Richardson released the video without her consent saying the video was shot for fun, and she never thought it would be uploaded on YouTube. When asked if she stood up to Richardson:

Yes, I did. I was like, ‘That was disrespectful, you could have told me!’ Now, obviously, it’s fine.

Richardson is asked if he feels somewhat responsible for Upton’s rise to fame:

No. Kate was born a star.

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