The Boring Company offers extra $15M for San Antonio Loop
The Alamo Regional Mobility Authority says Elon Musk’s The Boring Company has offered an additional $15 million to finance the San Antonio Loop, increasing its initial offer of $27 million to $45 million to support the first phase of the project. Alamo RMA:
That’s a lot of money that’s not coming from taxpayers to improve community transportation. I don’t see anybody else coming and giving us $50 million that’s not funding by taxpayers in some way, shape or form..
The 7.6 mile tunnel is expected to generate a net revenue of $25 million per year from 112,000 commuters daily, with fares between $10 to $13 per passenger.
Musk shares idea for men’s cologne
Musk shares an idea for a men’s cologne on Twitter.
“Burnt Hair” – Scent for Men by Singed
— Elon Musk (@elonmusk) September 27, 2022
— Elon Musk (@elonmusk) September 27, 2022
Burnt Hair fragrance goes on sale
The Boring Company starts selling Musk’s Burnt Hair by Singed fragrance. The fragrance is marketed as ‘Just like leaning over a candle at the dinner table, but without all the hard work’. Musk announced the perfume in September 2022. Musk calls it:
The finest fragrance on Earth!
The finest fragrance on Earth!https://t.co/ohjWxNX5ZC pic.twitter.com/0J1lmREOBS
— Elon Musk (@elonmusk) October 11, 2022
Musk later tweets that 10,000 bottles have been sold.
10,000 bottles of Burnt Hair sold!
— Elon Musk (@elonmusk) October 12, 2022
Musk: 20,000 bottles of Burnt Hair fragrance sold
Following tweets that announced 5000 and 10,000 bottles of Burnt Hair have been sold, Musk tweets that 20,000 bottles of the fragrance have been sold. At $100 per bottle, the perfume has raised $2 million in sales. Musk announced the perfume in September as a ‘slow burn’ joke, and launched it, through The Boring Company, on October 12.
20,000!
20,000!!
— Elon Musk (@elonmusk) October 13, 2022
Burnt Hair sells out
Musk says the entire stock of Burnt Hair has been sold out, raising $3 million in sales, from 30,000 bottles at $100 each. Delivery is expected in early 2023.
Only 1,300 left of this unique, limited edition, collector’s item.
And … sold out!
And … sold out!
— Elon Musk (@elonmusk) October 19, 2022
65-mile Las Vegas Loop expansion approved
The Boring Company’s plans to expand The Vegas Loop from 29 miles and 51 stations to 65 miles of tunnels and 69 stations are approved by the commissioners of Clark County. The Loop currently has two miles of tunnel and has five stops and the original plans to expand it to 29 miles and 51 stations but The Boring Company have altered the plans. This expansion will connect Harry Reid International Airport, Allegiant Stadium and downtown Las Vegas.
Vegas Loop is expanding – 65 miles and 69 stations! Thanks to @ClarkCountyNV for the great partnership.
Vegas Loop is expanding – 65 miles and 69 stations! Thanks to @ClarkCountyNV for the great partnership. https://t.co/1vMU7Ha0mn
— The Boring Company (@boringcompany) May 4, 2023
Daypart.AI founder details Burnt Hair domain trade with Boring
Jeremy Sonne, founder of Daypart.AI, details his trade of the burnthair.com website domain to the Boring Company. Just after Musk announced Boring’s plan to sell “Burnt Hair” cologne, Sonne bought the domain and tweeted at Musk, offering him the domain if the billionaire would “have lunch with me at the gigafactory or coffee or something like that.” (The tweet has since been deleted.) Minutes later, Boring messaged him directly, telling him to email them about the idea.
“They said lunch wouldn’t happen,” Sonne says, so he made more “outlandish” requests like a phone call with Musk or a “ride on his private plane,” until Boring finally agreed to give him a tour of its Texas facility and some Boring products (including one of the first 10 bottles of Burnt Hair cologne) in exchange for the domain. Sonne’s wife and four-year-old son also went on the tour, during which, for security reasons, they were not allowed to take out their phones. They also had to sign a non-disclosure agreement that prevented them from talking about what they saw inside. Ownership of the domain, which now redirects to Boring’s main website, was transferred in December 2022. Sonne says the tour left a big impression on his son:
My four year old is on the spectrum and is like really obsessed with construction and that’s a special interest for him, construction, diggers, that sort of thing. Since we’ve gotten home, he has been building tunnels with Magna-Tiles and running his cars through them and stuff. Honestly, that was worth the entire adventure, just seeing him get really hyped up about it.