The Boring Company

Jeremy Sonne, founder of Daypart.AI, details his trade of the burnthair.com website domain to the Boring Company. Just after Musk announced Boring’s plan to sell “Burnt Hair” cologne, Sonne bought the domain and tweeted at Musk, offering him the domain if the billionaire would “have lunch with me at the gigafactory or coffee or something like that.” (The tweet has since been deleted.) Minutes later, Boring messaged him directly, telling him to email them about the idea.

“They said lunch wouldn’t happen,” Sonne says, so he made more “outlandish” requests like a phone call with Musk or a “ride on his private plane,” until Boring finally agreed to give him a tour of its Texas facility and some Boring products (including one of the first 10 bottles of Burnt Hair cologne) in exchange for the domain. Sonne’s wife and four-year-old son also went on the tour, during which, for security reasons, they were not allowed to take out their phones. They also had to sign a non-disclosure agreement that prevented them from talking about what they saw inside. Ownership of the domain, which now redirects to Boring’s main website, was transferred in December 2022. Sonne says the tour left a big impression on his son:

My four year old is on the spectrum and is like really obsessed with construction and that’s a special interest for him, construction, diggers, that sort of thing. Since we’ve gotten home, he has been building tunnels with Magna-Tiles and running his cars through them and stuff. Honestly, that was worth the entire adventure, just seeing him get really hyped up about it.