Carter praises Born This Way:
We’re just starting to play music for the label. We’re very excited about it. We’re starting to play a little for people and getting a feel for it, and she’s done an incredible job, a really incredible job.
Carter also says he and Gaga have yet to decide on how to market the album.
Well, you know what, it’s not where I go from a business standpoint, it’s more about where she goes creatively because, truth be told, we built the business around her creative infrastructure and that business that was built is unique to Lady Gaga.
Carter is quoted as an “upstart” in Billboard’s 2014 Year in Music, alongside Meghan Trainor and Nico and Vinz:
Last year, when people came to Atom Factory, a lot of it was on me to be able to deliver. I had to show up to every meeting; the focus was on me. And this year, I think the focus has been on us. We all understand that we’re only as good as the talent we represent.
Carter comments on Drake’s One Dance feat. WizKid and Kyla passing one billion streams on Spotify, during the eight months since it was released.
It’s a phenomenal record, that’s where it starts. It’s just one of those rare records that translates throughout the world. Drake’s always been great at really capturing hip-hop and pop sensibilities, but to be able to do that globally with a record like this is just amazing…Hit records make us look really smart. [Laughs] I think Drake made a monster of a record and people responded, and I think our guys within Spotify are just getting better and better at how to put music out in front of more and more people and when it all comes together it works.
Carter, in his role as Prince’s estate advisor, says unreleased material will be released ‘soon,’ but does not give details as to when, or which label might release the songs.
He was a guy who practically lived in a recording studio, and once we started going through [the unreleased material] we really started finding some gems. I heard some music the other night that was pretty mind-blowing and we’re getting some stuff mixed right now. We’ve got great projects in the works that I’m excited to talk about. So the answer is yes, there will be unreleased Prince music coming soon.