Twinkie

Twinkie40 posts

Twinkie is an American snack cake that was made and distributed by Hostess Brands.

5 May, 2014

X-men movie tie-in

Announcement

Hostess launches the eXtreme Crème line as a tie-in to X-Men:  Days of Future Past.  The product, with Blue Raspberry and Strawberry Blast flavored cream, comes in limited-edition X-Men packaging.  There’s also a chance to win a trip, X-Men gear, movie tickets and more.

10 Feb, 2014

Big Lots: Official thrift outlet

Announcement

Big Lots announces that it will receive weekly shipments of all Hostess snacks. Assortments will vary by week and by store, and products will be discounted up to 40 percent off retail price.  The original Hostess thrift stores were closed as part of the company’s 2012 bankruptcy, when the Hostess and Dolly Madison brands were sold, and have not reopened.

13 Dec, 2013

Hostess expands Kansas snack cakes plant

Hostess announces an expansion of the Emporia, Kansas, siteAdditions include an approximately 36,000-square-foot warehouse building, the installation of a new Auto-Bake production line, and additional equipment upgrades and purchases. The total investment is expected to exceed $30 million, and an additional 50 full-time employees will be hired. Other plants are in Columbus, Ga.; Schiller Park, Ill.; and Indianapolis.

7 Dec, 2013

Gwyneth Paltrow’s trainer says juice cleanses are ‘like Twinkies’

The Sydney Morning Herald reports that Tracy Anderson, Gwyneth Paltrow’s trainer slams the juice cleanse fad as a “horrific” way to lose weight and get healthy.

If you’re going to drink a non-organic green juice, you might as well eat a Twinkie. Or a half a Twinkie, at least,” she says. “There’s like 80 calories in it, there’s a bunch of chemicals in it, what’s the point? The only benefit (to juice) is that it’s pre-digested and the Twinkie’s not.

15 Jul, 2013

Twinkies are back, but most jobs are not

According to an analyst only about 20% to 25% of the 18,500 jobs previously at Hostess will end up returning when all the brands are up and running again. This is partically a result of replacing laborers by  new investments in equipment and machinery to replace laborers.

A spokeswoman for Apollo-Metropoulos venture, said the company plans to use 1,800 workers to produce a full line of Hostess snacks, including Twinkies. The old Hostess had roughly 2,500 workers producing snacks. The spokesperson cautioned that it’s “nearly impossible” to compare the two, because the new company did not buy rights to all of the brands that the old Hostess produced.

12 Jul, 2013

Walmart gets early Twinkie shipments

Wlamart announced Friday that 1600 of its stores are already selling the Hostess snack, and it promises to have 3,000 of its 4,000 U.S. stores stocked by Sunday morning. The news comes three days before Twinkies national return date set for Monday, July 15, the Associated Press reports. Walmart also plans to have Hostess mini muffins and fruit pies back on its shelves by late next week, while coffee cakes, ho hos, orange cupcakes, Suzy Qs and zingers will be available early August. Sno-balls are due out in the fall.

Twinkies will have an extended shelf life of 45 days compared to the 26-day shelf life of its previous incarnation. Hostess also revealed that they will freeze Twinkies on request for about 10% of retailers, to allow stores to alter the expiration dates on the cakes. According to Walmart spokeswoman Veronica Marshall, the chain is not one of the retailers that will freeze the iconic treats.

10 Jul, 2013

Social media pave way for Twinkies’ return

sweetest twinkieHostess has started a broad comeback campaign nearly eight months after Hostess filed for bankruptcy, and Twinkies and other snack cakes disappeared from store shelves. The company was subsequently bought by two private equity firms, Metropoulos & Co. and Apollo Global Management. Hostess plans to welcome back Twinkies, CupCakes, and both frosted and chocolate Donettes under the tagline, “The Sweetest Comeback in the History of Ever”. The snacks are expected in stores, Monday July 17.

Social media are a large part of that approach. The Hostess Facebook page, updated nearly every day in the past three weeks, has close to 440,000 likes. The site began to tease the return of the treats at the end of June with posts like, “We’re back online. And pretty soon we’ll be back in the snack aisle.” The company also has various other promotions.

29 Apr, 2013

Hostess reopens Twinkies, Ho Ho bakeries

The new Hostess Brands said Monday that it will open bakeries in Indiana and Illinois, following announcements last week that it will reopen bakeries in Georgia and Kansas in its effort to bring back some of its snack brands back on shelves by the end of July.

21 Mar, 2013

Q&A with Metropolous sons

metropoulos-brothers-with-snoop-lion-1024x682In an interview for Time magazine, Daren (29) and Evan ( 32) Metropoulus argue that with some fresh new marketing ideas and some more consistent sales efforts strong American brands, such as Twinkies can flourish and grow with new audiences. Addressing healthy-eating issues they also say that:

We’re going to look to reinvest and innovate new products, whether they be 100-calorie packs or healthier alternatives. I think a grocery strategy would be more targeted towards mothers and healthier options for children and younger consumers. Conversely, there will be an independent convenience store strategy that looks to nurture the core consumer.

12 Mar, 2013

Hostess sold for $140 million to Apollo, Metropoulos

Hostess sweet brands have been sold to a group of billionaire investors of $140 million. Apollo Global Management and Metropoulos & Co emerged as the only qualified bid.

Dean Metropoulos: We are very pleased to have the opportunity to bring back America’s favorite snack

Metropoulos also owns Pabst Blue Ribbon, and in the past controlled Chef Boyardee, Bumble Bee and PAM cooking spray. Flowers Foods already publicly announced its purchase of Hostess’ bread brands.

29 Jan, 2013

Hurst Capital will still bid for Twinkies

Despite a Wall Street Journal report Tuesday that said Hostess Brands “is nearing a deal” to sell the Twinkies brand and others to a pair of firms for more than $400 million, Hurst Capital will still bid on the brand.

The front-runners, who will receive special status in an upcoming silent auction, are reported to be Metropoulos & Co., headed by turnaround expert Dean Metropoulos, and Apollo Global Management LLC. Adrian Hurst says:

We are aware of what Wall Street Journal is reporting. But we don’t know if that is true. If  that is the case, we will be showing up at the auction to buy this thing in a month or so.

The Hostess sales will occur after law firm Perella Weinberg Partners names front runners — called stalking horse bidders. The stalking horse bids then become the ones to beat in a four-week auction. Their special advantage is that they are entitled to a break-up fee if they are outbid.

Apollo-Metropoulos near deal to buy Twinkies

Hostess Brands Inc. is nearing a deal to sell its Twinkie brand and other cakes to private-equity firms Apollo Global Management LLC and C. Dean Metropoulos & Co. for more than $400 million, said the Wall Street Journal. The so-called stalking horse bid could be topped by other suitors at the auction, in which case Apollo and Metropoulos would likely be entitled to what’s known as a breakup fee. Apollo, the giant buyout shop co-founded by Leon Black, and Metropoulos, owner of the Pabst Blue Ribbon beer brand, have been looking to partner on a deal for some time

According to the Journal, Hurst Capital, a fledgling private-equity firm run by 26-year-old twins, also vied for Hostess’s cake brands, but appears to have fallen short of securing the stalking horse bid.

Flowers Foods Inc., the Thomasville, Ga.-based maker of Tastykakes and Nature’s Own breads, is offering up to $360 million in cash for five major Hostess bread brands—including Wonder and Nature’s Pride—along with 20 plants and 38 depots. In addition, the baking company is offering $30 million for Hostess’s Beefsteak rye brand.

26 Jan, 2013

Twinkie artist’s work features ‘ultimate food icon’

TheLast TwinkieArtist Nancy Peppin has featured Twinkies in hundreds of pieces of quirky, satirical artwork because of an obsession with what she calls the “ultimate American food icon.” The Reno artist says she was first influenced to focus on Twinkies in 1975 by Andy Warhol, who demonstrated that even a Campbell’s soup can could be an object of art.

He showed you a new way of looking at a familiar object. That’s what I’m doing with Twinkies. I’m having people look at Twinkies in a brand new way and in an entertaining way.

Her works include her “Twinkies in history series,” which portrays how scientists such as John James Audubon, Charles Darwin and Leonardo da Vinci would have sketched and written about Twinkies in journals or books.

25 Jan, 2013

Judge approves sale of Hostess Brands

According to Dallas News, a judge in New York has approved Hostess Brand’s request to sell off up to 98% of its bread-making enterprises on February 28th, including iconic brand Twinkie. After 82 carefree and fattening years, the soft, yellow sponges will be moving on to another owner.

According to the report, Flowers Foods of Georgia will be the first bidder, offering as much as $360 million for 20 of Hostess’ brands, including Wonder Bread. Although Hostess says they’ve had a variety of suitors for their popular Twinkies brand, they aren’t saying who leads the pack at this point.

16 Jan, 2013

Minor League Baseball Team To Hold “Farewell To Twinkies Night”

The Inland Empire 66ers, the Single-A affiliate of the Los Angeles Angels, will host a “Farewell to Twinkies Night” on April 5th. The 66ers are trying to get Woody Harrelson to throw out the first pitch. Harrelson’s character in Zombieland was obsessed with Twinkies. The first 999 fans in attendance will receive a free Twinkie; and there will be a silent auction for the final Twinkie to be awarded during the seventh inning stretch with proceeds going to charity.

11 Jan, 2013

$390 Million Hostess Twinkie Deal with Flowers Foods

Flowers Foods announced Friday that they have a signed agreement to buy some of the Hostess Bread Brands and Bakeries for $390 million. Flowers plan on purchasing Wonder, Butternut, Home Pride, Merita and Nature’s Pride brands as well as 30 bakeries and 38 depots. The Beefsteak brand is slated to sell for $30 million of the $390 million deal.

Headquarted in Thomasville, Ga., Flowers is the second-largest maker of baked, packaged foods and has annual sales of more than $3 billion in the U.S. The completion of the deal is subject to court-approval initiated by Hostess.

30 Dec, 2012

Hostess planned for liquidation months before strike

Despite Hostess saying consistently that a strike by the bakers — members of its second-largest union — pushed it into liquidation mode, The Dallas Morning News reports that a 32-page document filed last week in Hostess’ bankruptcy case shows that in July or August 2011 the company hired a consultant who estimated that the liquidation value of the company’s assets, on the high end, was about $522 million. The report is dated Aug. 30, 2012, and parts of it have been reported earlier. A different consultant said in court recently that the company’s assets could fetch $1 billion.

Hostess said it expects to file binding “stalking horse” bids for many of its brands in January, followed by a four-week auction process to allow competing bids.

29 Nov, 2012

110 bidders interested in company

Hostess gets final approval for its wind-down plans in bankruptcy court. The company said in court that it’s in talks with 110 potential buyers for its brands. The suitors include at least five national retailers such as supermarkets, a financial adviser for Hostess said. The process has been “so fast and furious” Hostess wasn’t able to make its planned calls to potential buyers, said Joshua Scherer of Perella Weinberg Partners.

SCHERER: Not only are these buyers serious, but they are expecting to spend substantial sums.

Sherer noted that six of them had hired investment banks to help in the process.

Hostess executives to receive $1.8 million in bonuses

Hostess receives approval for up to $1.75 million in bonuses for its executives. The money is intended as an incentive for 19 top-level managers to stay on with the company to oversee its liquidation following a battle with its second-largest union. The payouts will be granted only if managers “achieve a set of specific tasks and goals within a specified time frame that are designed to speed and lower the cost of the wind-down,” said Hostess spokesman Lance Ignon.

The maximum bonus amount, Ignon said, represents 0.07% of Hostess’ revenue and 0.17% of the value of its assets and is below the average for bonuses in comparable bankruptcy cases. Hostess Chief Executive Greg Rayburn would be not be eligible for a bonus.

22 Nov, 2012

Hostess begins firings

CEO Gregory Rayburn said 15,000 workers would be fired the same day as the liquidation was approved so they could start receiving unemployment benefits. Hostess has been spending about $1 million a day for payroll since halting operations last week, down from $2 million a day, Rayburn said. Hostess said about 3,200 employees will stay on temporarily to clean plants and mothball equipment. Rayburn asked the bankruptcy judge to shield company officials from lawsuits over the firings.

Most of the wind-down will take place in the first three months. Quick asset sales may preserve some jobs. A prospective buyer visited a Drake’s cake factory Nov. 20 and asked whether its acquirer “could rehire employees who worked here.”

21 Nov, 2012

Judge approves Twinkie liquidation

A U.S. bankruptcy judge approved Hostess’s plan to wind down the company. The liquidation comes after the Bakery, Confectionery, Tobacco and Grain Millers Union called a nationwide strike earlier in the month. Hostess said that the move by the labor union “crippled its operations at a time when [it] lacked the financial resources to survive a significant labor action.”

Hostess will close 33 bakeries, 565 distribution centers, approximately 5,500 delivery routes and 570 bakery outlet store as part of the liquidation process. Eventually, 18,500 employees will lose their jobs, although the company will retain a workforce of 3,200 as part of the wind down process. In all, the liquidation process is expected to take about a year.

20 Nov, 2012

Hostess to proceed with liquidation after union talks fail

Hostess said that it failed to reach an agreement with its second-biggest union. As a result, the company will continue with a hearing on Wednesday in which a bankruptcy court judge will decide if the company can liquidate.

The talks had come as a surprise after Hostess declared last week it would move to wind down its business and start selling off its assets in bankruptcy court. After making its case to liquidate on Monday. However, the bankruptcy judge hearing the case noted the two sides hadn’t yet tried resolving their differences through private mediation. The judge noted that 18,000 jobs were on the line and urged the company and union to try to resolve their differences.

19 Nov, 2012

26-year old twins to bid on Hostess

photo_techtwinsHurst Capital, files a letter of intent to acquire the assets of Hostess Brands Inc. with the United States Bankruptcy Court in the Southern District of New York becoming the latest company to step forward to save Twinkies from extinction. Hurst Capital Managing General Partner Austin Hurst in a statement:

Hostess has over the past 80 years created several of the most recognizable and powerful brands in the United States. They have undeniable value and when combined with the other existing assets of the company represent a compelling acquisition opportunity.

Hurst, based in Sarasota, FL,  recognizes the up-hill battle they face of not having the capital individually to acquire the brands and other issues, The Herald-Tribune reports. Says Adrian Hurst:

It’s true, we don’t have any experience in consumer brands. And this would be the biggest deal we’ve ever done.

Hostess, Unions agree to mediation

Hostess and its labor unions have agreed to a Tuesday, Nov 20, mediation session over a crippling labor strike the company cited as the final trigger for the emergency shutdown that began last week. The temporary reprieve in the labor-management standoff came in a White Plains, N.Y., hearing Monday in which U.S. Bankruptcy Court Judge Robert Drain questioned the rationale for the strike by the Bakery, Confectionery, Tobacco Workers and Grain Millers International Union. Drain cited “serious questions” about the strike because the union rejected Hostess’ latest contract offer without filing an objection to it or discussing the possibility of going to mediation. The union represents about 5,000 of the company’s 18,500 workers.

In court papers, Hostess said it has struggled with an inflated cost structure due to union labor contracts that have never been meaningfully addressed or modified.

But the company’s 12 unions argue that Hostess’ problems are largely of its own making including years of underinvestment in products, facilities and equipment, long-term neglect of once-dominant brands, a hollowing-out of the distributions system, failure to develop newer, higher-growth products, an overly compliant corporate board and a “grossly overleveraged” debt structure with Wall Street lenders that was imposed during the company’s prior bankruptcy.

17 Nov, 2012

Twinkies may be bought by Mexican company

Christian Science Monitor reports that food producers ConAgra, Flowers Food (the American company behind Nature Valley granola), and Little Debbie baker McKee Foods have expressed an interest in buying Hostess Brands. Mexico’s Grupo Bimbo, the world’s largest bread baking firm, which already owns parts of Sara Lee, Entenmann’s and Thomas English Muffins is looking to further expand its North American portfolio and may take the brand. Bimbo reportedly put in a low-ball bid of $580 million a few years ago and may be rewarded for that move since Hostess’s value is around $135 million today.

CSR notes that high sugar prices tied to US trade tariffs, changing consumer tastes, and union pushback against labor concessions will squeeze whatever profit is left in the brands.

16 Nov, 2012

Labor boss compares Hostess to Bain Capital

AFL-CIO President Richard Trumka compares Hostess with Bain Capital.

What’s happening with Hostess Brands is a microcosm of what’s wrong with America, as Bain-style Wall Street vultures make themselves rich by making America poor. Crony capitalism and consistently poor management drove Hostess into the ground, but its workers are paying the price.:

These workers, who consistently make great products Americans love and have offered multiple concessions, want their company to succeed. They have bravely taken a stand against the corporate race-to-the-bottom. And now they and their communities are suffering the tragedy of a needless layoff. This is wrong. It has to stop. It’s wrecking America.

Conservative commentator, Rush Limbaugh said that Trumka was rehashing the same old attacks that unions and the left have used against Romney, fitting a story line most of the public is already familiar with.

Trumka didn’t have to even tell his voters, they already know. He was just confirming it for ‘em. Al-Qaeda’s alive, Twinkies are dead.

Twinkies sell out, on sale $100 for 10 on Ebay

ABC News reports that in one Food Emporium grocery store in New York City, Twinkies were sold out by 1:30 p.m. ET. In its place, was a box of 8 Hostess Strawberry Cupcakes, sitting next to several other Hostess products.

A store-bought box of ten Twinkies is $4.29 — one eBay seller sold a box for $59.99. Other boxes were on sale for $100 or more.

Hostess files for bankrupcy

Hostess Brands files a request with the U.S. Bankruptcy Court in New York to go out of business after failing to get wage and benefit cuts from thousands of its striking bakery workers. A hearing on the matter is set for Monday 19 November..

Hostess said the liquidation would mean that most of its 18,500 employees would lose their jobs. Hostess immediately suspended operations at all of its 33 plants across the United States as it moves to start selling assets.

Purchase panic

Thousands of consumers nationwide purchase armfuls of Twinkies, in the wake of Hostess Brands’ announcement that the company is going out of business. Some stores in the country are already sold out of the snack, and prices on E-Bay are skyrocketing. A statement by Hostess CEO Gregory Rayburn prompted the widespread fear that Twinkies will soon be permanently gone from supermarket shelves.

Hostess Brands will move promptly to lay off most of its 18,500-member workforce and focus on selling its assets to the highest bidders.

9 Nov, 2012

BCTGM goes on strike

Members of the Bakery, Confectionery, Tobacco Workers and Grain Millers International Union (BCTGM) go on strike to protest cuts to wages and benefits under a new contract offer, which the union rejected in September.  Union officials say the company stopped contributing to workers’ pensions last year. The strike was the latest in years of labor troubles that had crippled the company’s ability to restructure its finances and produce and deliver products at several facilities

14 Sep, 2012

Teamsters accept Hostess deal, BCTGG does not

Hostess’s largest union, The International Brotherhood of Teamsters, which represents 7,500 of Hostess’s 19,000 employees, narrowly votes to accept (53.6% in favor) collective-bargaining agreements that will cut employees’ pay and limit their participation in controversial pension plans. Teamsters General Secretary-Treasurer Ken Hall said in a statement that the voting process—which kicked off Aug. 25—presented Hostess workers with a “difficult decision.”

HALL: Our members are frustrated at being in the position to bail out the company again, but overall were willing to accept modifications with the hope that Hostess will recover and be in a better position in the years to come.

However the Bakery, Confectionery, Tobacco Workers & Grain Millers International Union vote does not pass. Chief Executive Gregory Rayburn last month said that Hostess would immediately liquidate if either one of its two largest unions voted against the proposal, he said that the company will instead launch a bankruptcy court effort to force the BCTGM to accept the new labor deal. Rayburn said the change in plans stemmed from his concern that BCTGM employees were given “bad information” during the voting process.

RAYBURN: Leadership basically led employees in the union to believe that there’s a white knight buyer out there for the company, and there’s not

He added that union leaders had also told employees that the company was prepared to come back with another, better offer, but that was also false.

Hostess’s offer to the unions would lead to about $200 million in average annual savings over the five-year contract. That includes about $40 million a year in wage concessions—wages and commissions would be slashed by 8% in the first year of the contract and then climb higher in subsequent years—and about $75 million a year in pension-cost savings.

The company is poised to exit its controversial multi-employer pension plans, financially shaky funds that Rayburn once called a “gatekeeping issue” in the case, and then re-enter them under certain conditions that Rayburn said would mitigate their risk. Other savings come from cuts to employee health and welfare benefits.

The company is also promising the unions a 25% equity stake and $100 million of third-lien debt upon Hostess’s exit from bankruptcy.

2007

Banana comes back

Hostess permanently restores the banana-cream Twinkie to its snack lineup.

2005

King Kong promo

Following a month-long promotion of the movie King Kong. Hostess saw its Twinkie sales rise 20 percent during the promotion.

22 Sep, 2004

Files Chapter 11

Hit by accounting problems and a drop in sales it attributes to the popularity of low-carb diets Interstate Bakeries files Chapter 11 Bankruptcy, and says it intends to continue normal operations. The company stayed in bankruptcy for more than four years, a long stretch for court-sheltered reorganization.

1 Apr, 2000

Twinkies turn 70

Chicago Mayor Richard Daley officially proclaims April 2000 as “Twinkies Turns 70 Month”. A party is held was celebrated on April 1 (though the actual birthdate is April 6) at Navy Pier, with a 25 ft birthday cake made up of 20,000 individually wrapped Twinkies.

1988

New flavor added

Fruit and Cream Twinkies were introduced with a strawberry filling swirled into the cream. However, the product was soon dropped.

1930

Invented by James Dewar

Twinkies are invented in Schiller Park, Illinois by James Alexander Dewar, a baker for the Continental Baking Company. Dewar started his career driving a horse-drawn pound cake wagon.

Realizing that several machines used to make cream-filled strawberry shortcake sat idle when strawberries were out of season, Dewar conceived a snack cake filled with banana cream, which he dubbed the Twinkie. Dewar said he came up with the name when he saw a billboard in St. Louis for “Twinkle Toe Shoes”. During World War II, bananas were rationed and the company was forced to switch to vanilla cream. This change proved popular, and banana-cream Twinkies were not widely re-introduced. The original flavor was occasionally found in limited-time promotions, but the company used vanilla cream for most Twinkies.

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