Stirling signs Carter as her manager. Carter first discovers Stirling through Atom Factory’s Stiklorius, who encourages her boss to check out Stirling’s YouTube channel. He flies to Orlando, FL., to check out one of her gigs, and is impressed by her ability to sell out a 1,200-seat venue without any mainstream radio support. Stirling has more than 2 million YouTube subscribers, a sold-out European tour and has sold 108,000 copies of her self-titled, self-released album. Carter:
By looking at the numbers, automatically you could see this girl knew how to move the needle and understood YouTube was a venue to engage fans both online and offline.
Several companies had approached Stirling about representation:
After every other meeting I remember feeling so confused. But with Atom Factory, they were up to date on current things and trying new stuff all the time, and I felt so creatively alive when I met with them.
Erving and Stiklorius are named co-presidents of Atom Factory by Carter. Carter:
J and I have a long history, dating back to 2000 when we co-founded Erving Wonder Management. He has proven to be an exceptional deal maker and music manager. Ty has been an incredible addition to the team. Her strategic thinking and creativity has given the company and our clients a tremendous amount of added value. I’m looking forward to having the two of them help grow and scale our management business.
Troy and I both grew up in Philly and have been friends since early on in our careers. I have a tremendous amount of respect for him and what he has accomplished, and I am looking forward to adding value to the Atom Factory platform; whether it is in branding, technology, or management.
Atom Factory provides an innovative and creative platform for artists to thrive in, and I am pleased to partner with Troy and J to help lead the company in continuing to push the boundaries of what a forward-thinking artist management company can be.
Trainor hires Carter as her manager. Carter will co manage with Stiklorius.
Stiklorius leaves Atom Factory to start Friends At Work, her own own management company, where she will work with Lindsey Stirling and John Legend. Carter:
The only thing that I love as much as artists are entrepreneurs, and Ty has the makings of a great one. Although I’m sad to see her leave, I’m grateful for our time together and extremely proud of what we’ve accomplished over the last three years. She and John are going to build a great company that will help other artists and have an impact on the community. They’ll always be a part of our family here at Atom Factory.