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1 Jul, 2014

Breaks ground on Englewood store

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Whole Foods brewhole foods englewoodaks ground on an 18,000-square-foot store planned to anchor a 5.5-acre retail development in Chicago’s Englewood neighborhood in 2016. Mayor Rahm Emanuel:

Today’s groundbreaking is symbolic of the millions of dollars in investments that are already being made in Englewood. With public and private investments, we can ensure that residents across not only this neighborhood, but Chicago, have high quality options for food and services.

18 Nov, 2014

First national ad campaign

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Whole FooWFM_Highest_Standardsds runs its first national ad campaign with ads appearing on billboards, magazines, on TV, and online.  The ads, designed by agency Partners & Spade, carry the tagline “Values Matter”.

What we’ve asked [our ad agency] to do is tell everybody what’s different, what we value, the standards that we’ve established that are higher than anyone else’s. Consumers are really hungry to learn about where their food comes from and how it’s sourced.

19 Nov, 2014

Increases wages

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Whole Foods announces a $1.25 pay rise for all San Francisco hourly employees at the lower wage tier, bringing the pay to $12.75 an hour. The raise will be in effect four months before the city’s new $12.25 minimum wage ordinance is officially required.

This is a significant gain for non-traditional union drives taking on enormous corporations like Whole Foods to win higher wages and improved working conditions.