Launches marijuana brand
Nelson launches his own brand of marijuana, Willie’s Reserve. The brand will be sold in Washington state and Colorado where recreational marijuana is legal. The brand’s purpose is to support nationwide legalization of marijuana and to offer “clean and consistent products”. Nelson’s rep:
Somewhat controversially, Willie has spent a lifetime as an outspoken supporter of cannabis for personal use and for industrial hemp production.
To launch own weed brand
Nelson is developing his own brand of weed called Willie’s Reserve. Bowman explains that Nelson wants Willie’s Reserve to be something that reflects his passion, that envelops his personal morals and convictions. The entire operation will be reflective of Willie’s life. Bowman reveals that Nelson’s family will open stores in states where marijuana is legal. The stores will sell both Willie’s Reserve and other brands that meet quality standards.