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Apple John Scully Steve Jobs


30 May, 1985

Jobs is fired after a board meeting decided that his decision to drop the price of the 2nd-generation Mac was unacceptable. John Sculley, CEO, said to Jobs:

Steve, it’s not going to make any difference. The reason the Mac is not selling has nothing to do with the price or with the advertising. If you do that, we risk throwing the company into a loss.