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Apple is an American computer corporation founded in 1976 in California by Steve Jobs and Steve Wozniak. The company designs, makes, and markets personal computers, mobile phones, and music players. It sells proprietary software to augment its devices, as well as peripherals and contracts with third-party developers. The company’s products include the iPhone, iPad, and iPod, as well as its line of Macintosh desktop and laptop computers which run on its signature OS X operating system.

30 Nov, 2022

Musk: Twitter feud with Apple ‘resolved’

Musk says that, after a walk around Apple’s HQ with Cook, that the ‘misunderstanding’ that Twitter would be removed form the App Store has been ‘resolved’

Good conversation. Among other things, we resolved the misunderstanding about Twitter potentially being removed from the App Store. Tim was clear that Apple never considered doing so.

Musk did not say if Apple’s advertising was discussed at the meeting.

28 Nov, 2022

Musk: Apple is threatening Twitter’s presence on the App Store


After Musk publishes a poll, asking if Apple should publish all censorship actions it has taken that affect its customers…

…a Twitter user asks if Apple is threatening Twitter’s presence in the App Store or otherwise making moderation demands? Musk:


Musk then directly tweets that Apple has threatened to withhold Twitter from its App store:

Apple has also threatened to withhold Twitter from its App Store, but won’t tell us why

When a Twitter user points out that 97.5% of Apple’s political donations were to the Democratic Party, Musk replies:

Wow, they don’t sound biased at all!

25 Nov, 2022

Musk will make phone if Apple, Google block Twitter

Makes Statement

In response to a Twitter user who says Musk should make his own phone if Apple and Google remove Twitter from their app stores, Musk replies:

I certainly hope it does not come to that, but, yes, if there is no other choice, I will make an alternative phone

30 Aug, 2016

EU demands Apple pay EUR13 billion taxes


EU antitrust regulators order Apple to pay up to 13 billion euros in taxes, plus interest, to the Irish government after ruling that a special scheme to route profits through Ireland was illegal state aid. The scheme meant that Apple paid tax rates on European profits on sales of its iPhone and other devices and services of between just 0.005 percent in 2014 and 1 percent in 2003. The demand, 40 times bigger than the previous known demand by the European Commission to a company in such a case, could be reduced if other countries seek more tax from the company. Apple and the Irish government say they willl appeal the decision,.

11 Nov, 2015

Peer-to-peer payment app

Makes Statement

Apple is talking with banks about developing a peer to peer payment service that would let those who own an iPhone send money to one another as easily as they send messages, Apple says it wants a bigger portion of the mobile payments industry. The new service is expected out some time in the coming year.

1 Oct, 2015

‘Privacy is a fundamental human right’

Makes Statement

In an interview with NPR, Cook says that Apple is committed to its customers’ privacy.

We do think that people want us to help them keep their lives private. We see that privacy is a fundamental human right that people have. We are going to do everything that we can to help maintain that trust…Our view on this comes from a values point of view, not from a commercial interest point of view. Our values are that we do think that people have a right to privacy. And that our customers are not our products. We don’t collect a lot of your data and understand every detail about your life. That’s just not the business that we are in.

19 Sep, 2015

Malware discovered

Makes Statement

Security firm Palo Alto Networks discovers that login names and passwords for more than 225,000 Apple accounts were stolen by cyber-thieves in China. Apple says hackers embedded malicious code into the App Store by persuading developers to use a counterfeit version of the firm’s own software. The program, dubbed KeyRaider, allows hackers to collect data from jailbroken devices.

We’ve removed the apps from the App Store that we know have been created with this counterfeit software. We are working with the developers to make sure they’re using the proper version of Xcode to rebuild their apps.

16 Aug, 2015

Requests track access


An information request by The Guardian reveals that in May engineers from Apple’s Special Project group met with officials from GoMentum Station, a 2,100-acre former naval base near San Francisco that features features 20 miles of paved highways and city streets which are hidden from the public eye, and is being used as a high-security testing ground for autonomous vehicles. In an email to the facility Apple engineer Frank Fearon wrote:

We would … like to get an understanding of timing and availability for the space, and how we would need to coordinate around other parties who would be using [it].

The site is already being used by Mercedes-Benz and Honda to test their own self-driving cars.

4 Aug, 2015

VF interview: Talks about Apple letter


Swift talks about her Apple letter in an interview with Vanity Fair.

I wrote the letter at around four A.M. Sometimes I’ll wake up in the middle of the night and I’ll write a song and I can’t sleep until I finish it, and it was like that with the letter.

She says she was nervous to post the letter online, after receiving negative feedback for her Wall Street Journal op-ed that had also advocated for fair compensation in the music industry. She says didn’t tell Borchetta, and the only person she ran it through before publishing was her mother

She’s always going to be the one. I just said, ‘I’m really scared of this letter, but I had to write it. I might not post it, but I had to say it.’

She compares Apples’ response with Spotify’s:

Apple treated me like I was a voice of a creative community that they actually cared about. I found it really ironic that the multi-billion-dollar company reacted to criticism with humility, and the start-up with no cash flow reacted to criticism like a corporate machine.

24 Jul, 2015

Offers free Beats headphones to students


Apple offers a free Beats Solo 2 headphone to students who buy a iMac, MacBook, MacBook Pro, MacBook Air, and Mac Pro with the Educational Pricing. The headphones cost 199$ if bought alone. The offer is only for students in the USA and Puerto Rico. School faculty, staff, and parents can also take advantage of this offer.

21 Jul, 2015

Stock down 7%

Financial Report

Apple stocks fall 7% after it releases its third quarter financial report showing that iPhone sales were lower than investors expected. Even though revenue is up 33% at $49.6 billion, iPhone sales are short 1.3 million units than expected in part due to low inventory. iPhone sales make up half of Apple’s revenue. CEO Cook:

Channel was down by 600,000. We sold more units than we thought we would. We always run with just the inventory we thought we need. In this quarter, we were able to end right at the bottom end of our range. Revenue would have been higher if we expanded channel, but that’s not how we think of the business.

17 Jul, 2015

Ads targeted to bank balance patent

Intellectual Property Filing

Apple files a patent an opt-in service that targets ads on Apple Pay through the iPhone, based on how much money a user has in their bank accounts. Advertisers will be able to choose parameters for the ads, so that a user’s profile can be matched up to the most appropriate ad. The profile could include, along with available credit, “age, sex and income level(s), target telephone type, etc.” From Filing:

An advantage of such targeted advertising is that only advertisements for goods and services which particular users can afford, are delivered to these users.

21 Jun, 2015

Criticizes Apple Music’s non-payment of artists

Makes Statement

In the note titled To Apple, Love Taylor, Swift criticizes Apple Music’s free three-month trial for users, a period of time in which the service will not compensate artists for what is streamed.

I’m sure you are aware that Apple Music will be offering a free 3 month trial to anyone who signs up for the service. I’m not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company.

This is not about me. Thankfully I am on my fifth album and can support myself, my band, crew, and entire management team by playing live shows. This is about the new artist or band that has just released their first single and will not be paid for its success. This is about the young songwriter who just got his or her first cut and thought that the royalties from that would get them out of debt. This is about the producer who works tirelessly to innovate and create, just like the innovators and creators at Apple are pioneering in their field…but will not get paid for a quarter of a year’s worth of plays on his or her songs…

…Three months is a long time to go unpaid, and it is unfair to ask anyone to work for nothing. I say this with love, reverence, and admiration for everything else Apple has done. I hope that soon I can join them in the progression towards a streaming model that seems fair to those who create this music. I think this could be the platform that gets it right.

But I say to Apple with all due respect, it’s not too late to change this policy and change the minds of those in the music industry who will be deeply and gravely affected by this. We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation.

11 Mar, 2015

Stores offline

Makes Statement

The Company’s iTunes and App stores are offline for more than eight hours due to a DNS (doman name service) error. During this time customers worldwide are not able to buy or download items. Service for the iBooks Store also was interrupted. A timeline on Apple’s page said the outage started before 5 a.m. Access issues for users of iCloud Mail and other cloud services lasted about four hours, according to the timeline.

We apologize to our customers experiencing problems with iTunes and other services this morning. The cause was an internal DNS error at Apple. We’re working to make all of the services available to customers as soon as possible, and we thank everyone for their patience.

9 Mar, 2015

Apple Watch unveiled

Product Release

Apple unveils a smart-watch that allows user to make and receive calls and track personal health. Apple chief executive, Tim Cook:

Apple watch is like having a coach on your wrist.It is the most personal device we have ever created and can display a variety of faces ranging from a classic watch to an animated Mickey Mouse. With the built in speaker and microphone you can receive calls on your watch. I have been wanting to do this since I was five years old.

HBO Now launch

Product Release

HBO announces HBO Now, a standalone streaming service available exclusively on Apple TV as a new channel. HBO Now is also available on iPhone, iPad, and iPod as an app. HBO’s entire catalog of movies and TV shows can either be streamed through HBONow.com or on all Apple devices through the channel or the app. The service costs $15 a month, and it can only be subscribed to via the HBO Now app on an Apple device.

3 Mar, 2015

Mac OSX Photos app

Apple releases Photos App on Mac OSX which fully replaces its current iPhoto app for photo editing. Photos enables a wide range of image manipulation features.

With the introduction of the new Photos app and iCloud Photo Library, enabling you to safely store all of your photos in iCloud and access them from anywhere, there will be no new development of Aperture.

23 Feb, 2015

Oscars iPad ad

The Company releases their Oscars iPad ad, featuring kids from Los Angeles County High School of the Arts making various films using only iPads. The ad has a voiceover of Scorcese’s commencement speech to the NYU Tisch School of the Arts in 2014.

It’s the same for all you, all of us. Every step is a first step. Every brush stroke is a test. Every scene is a lesson. Every shot is a school. So let the learning continue.

20 Feb, 2015

Repairs Mac Book Pro GPU


Apple launches a MacBook Pro repair extension program for out-of-warranty repairs dealing with AMD GPUs 15 & 17 inch MBPs from 2011 and both 15-inch Retina models. Affected MBPs may display distorted or scrambled video, no video on screen when the computer is on and unexpected restarting and can be brought to Apple stores or mailed in. The program will be available starting Feb 21 in the US and Canada, and will launch in other countries beginning February 27. The program is valid until February 26, 2016 or until three years from the purchase date.

14 Feb, 2015

Developing self-driving car

Apple is in discussions with expert automakers and automotive suppliers to learn how to learn how to make a self-driving electric car. The secret project, named ‘Titan’, employs several hundred people designing a vehicle resembling a mini-van. Automotive industry source:

Fully automated driving is an evolution. Carmakers will slowly build the market for autonomous cars by first releasing connected and partially automated cars. Apple is interested in all the potential ways you can evolve the car; that includes autonomous driving.

18 Dec, 2014

iLens announcement


Apple announces the release of iLens, a smart contact lens that is activated by a series of the user’s blinks. Set to release in May, the iLens has all the features of the iPhone, including the camera. iLens designer, Parker Johnson:

Cellphones have become a huge social faux pas. Nothing is ruder than the glow of an iPhone at a restaurant. That’s why iLens is so great. You can be playing Candy Crush or watching football and no one will ever notice. They may just think you have a tic. However, if the ticking becomes involuntary, consult a physician immediately. The best part about the iLens may be the camera. Ever wish you could’ve capture a photo, but didn’t have time to fiddle with your phone? The iLens captures everything automatically, so you’ll never miss an Instagram, even selfies. All you have to is look into a mirror and wink.

3 Dec, 2014

Australia denies App Store trademark

Australia’s Federal Court rules that Apple cannot trademark the term ‘App Store’, upholding a 2013 decision that Apple had appealed in a case that has been ongoing since 2008. Decision:

[..] it would have been rational for members of the public seeking apps for their Apple products to think that there was an association between Apple and the App Store referred to for acquiring those apps. But that is quite a different thing from those members of the public attributing trade mark signification to the words ‘app store’ themselves.

30 Oct, 2014

Comes out

Cook comes out to the public in a Businessweek op-ed:

While I have never denied my sexuality, I haven’t publicly acknowledged it either, until now. So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.

He says it has helped him develop empathy and understand what being in a minority is like.

It’s been tough and uncomfortable at times, but it has given me the confidence to be myself, to follow my own path, and to rise above adversity and bigotry. It’s also given me the skin of a rhinoceros, which comes in handy when you’re the CEO of Apple.

28 Oct, 2014

Fires back at CVS and Rite Aid

Apple CEO Cook fires back at CVS and Rite Aid for blocking Apple’s new mobile phone payment system. Cook claims that over a million users signed up for the service in the first week.

We’ve got a lot more merchants to sign up, we’ve got a lot of banks to sign up and we’ve got the rest of the world.

26 Oct, 2014

Rite Aid, CVS shut off Apple Pay

CVS and Rite Aid shut off the service as it apparently conflicts with the CurrentC mobile payment system developed by Merchant Customer Exchange (MCX). CurrentC, which generates a QR code on the merchant’s checkout terminal, is already partnered with WalMart, Best Buy, Target, and Sears. CurrentC reportedly works with existing checkout terminals, while Apple Pay requires merchants to purchase new equipment to communicate with the NFC chip in the iPhone 6 and iPhone 6+. Both Rite Aid and CVS are among those that don’t need to buy new equipment, so their decision to shut off the service is reported to be likely as solidarity with the other retailers.

20 Oct, 2014

IPhone 6 boosts Apple earnings

Demand for the iPhone 6 boosts earnings to $1.42 a share on revenue of $42.1 billion. That compares to a consensus estimate of analysts surveyed by Thomson Reuters of $1.31 a share and $39.88 billion. Cook:

[We] are heading into the holidays with Apple’s strongest product lineup ever. We are also incredibly excited about Apple Watch and other great products and services in the pipeline for 2015.

Apple sold 39.3 million iPhones, generating about $23.68 billion in revenue, up 21% from a year ago. IPad sales declined 14% to $5.32 billion, with about 12.32 units sold.

Apple Pay available

Apple Pay becomes available today, allowing customers to make purchases with an iPhone 6 or iPhone 6 plus. This form of payment makes us of Near Field Communication, or NFC, in order to send messages from the phone to the register. McDonald’s, Subway and Whole Foods are some of the businesses accepting Apple Pay.

15 Oct, 2014

iPad details leaked

The iTunes store releases screenshots of the iPad Air 2 and iPad mini 3. The designs will be very similar to their predecessors, although they will include TouchID fingerprint sensors, which were previously only available in iPhones. The iPad Air 2 will also come with a burst photography mode, as well as a more powerful A8X processor.

24 Sep, 2014

On mobile revolution


Schmidt discusses the impact of mobile technology in the world, and the competition between Apple and Google, in a “Bloomberg TV” interview.

Ten years ago, nobody in our audience was sitting with a mobile phone next to their bed. The internet access was largely in people’s offices and occasionally in homes. The internet has helped improving connectivity. This connectivity and mobile revolution has changed everything.


Owners of the new iPhone 6 Plus are angry as it emerges 1411522810776_wps_9_It_has_been_revealed_thatthe phone can bend out of shape simply when stored in a pocket. Since the new model launch, a small but growing number of iPhone 6 Plus owners have reported the issue that significantly alters the appearance of the phone. The problem, dubbed ‘Bendgate’ by some on social media sites, is due to the phone’s thin aluminium exterior – but can be solved by ensuring the middle of the phone is not subjected to a large force. A user writes:

@tim_cook hi Tim, I absolutely love my new iPhone 6 Plus!! My favorite feature is the flexible display.

22 Sep, 2014

iPhone6 and iPhone 6 Plus sales break record

Apple announces that 10 million iPhone 6 and iPhone 6 Plus phones were sold during the first weekend of sales, breaking a company record for sales. The figures for the two devices are not broken out, but the  iPhone 6 Plus has been more difficult to find at retailers. Two years ago, over 2 million iPhone5 preorders were recorded within the first 24 hours, and the sales for the first weekend totaled 5 million. Last year, the first time Apple offered two iPhone models, the company sold 9 million iPhone 5S and 5C phones during the first weekend they were in stores. The figures for the two devices are not broken out, but the  iPhone 6 Plus has been more difficult to find at retailers. Apple CEO Tim Cook:

Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn’t be happier.

18 Sep, 2014

iOS 8 will protect information from police

The new encryption in iOS 8 will no longer allow the company to bypass a user’s password to access their account data. Even if police present a search warrant, text messages, emails, photos and other data can not be accessed and turned over to them. Apple says:

So it’s not technically feasible for us to respond to government warrants for the extraction of this data from devices in their possession running iOS 8.

Information protection disappears if customers back up the information on their phone and copy it to the iCloud service, because Apple will comply with warrants to turn over information on its servers. Likewise, if users sync their iPhone with iTunes, backing up phone files to a computer, then police can access those files their laptop, PC or tablet without a PIN code.

17 Sep, 2014

iOS 8 available for download

Apple’s operating system iOS 8 is now available for download. The updated operating system for iPhones and iPads offers many new features. The most significant feature is Apple Pay, a mobile payment system that works with the iPhone 6, 6 Plus, and the Apple Watch (to be released next year). In this latest version of the operating system users will also be able to activate Siri with hands-free voice commands when the device is plugged in.

iPhone 6 demand challenges supplier

Apple supplier Foxconn hires more workers for its factory in Zhengzhou, China to help meet the huge demand for the new phones. The Wall Street Journal reports that more than 200,000 Foxconn workers are stationed at the Zhengzhou factory with the sole job of assembling the new iPhones and some of its key components. The plant is operating 100 production lines 24 hours a day to keep up with demand. A person familiar with the matter tells The Wall Street Journal:

We have been churning out 140,000 iPhone 6 Plus and 400,000 iPhone 6 every day, the highest daily output ever, but the volume is still not enough to meet the preorders. For iPhone 6 Plus, we are still ramping up the production line. Another reason for the limited supply is the shortage of 5.5-inch displays.

15 Sep, 2014

iPhone 6 pre-orders top 4 million in one day

Apple reports a record for first-day pre-orders for its new iPhone 6 and iPhone 6 Plus, hitting over four million pre-orders in the first 24 hours. They also report demand for the products outpaced initial supplies, and “a significant amount” of the devices will be delivered to customers beginning September 19, 2014, when the phones officially go on sale. The remaining orders will get to customers throughout the month of September; however, many iPhone pre-orders aren’t scheduled to arrive to customers until October. Additional supplies of the smartphones will be available to walk-in customers on September 19th, starting at 8 a.m. local time at Apple retail stores.

9 Sep, 2014

iPhone 6, 6 Plus release

iphone6_770Apple unveils the iPhone 6 and iPhone 6 Plus. The iPhones have curved edges and bigger screens that measure 4.7 inches and 5.5 inches, up from 4 inches on the iPhone 5S. The iPhone 6 and iPhone 6 Plus feature Apple’s new A8 processor, which is 25% faster than the iPhone 5S. Both iPhones feature an 8 megapixel camera with a new sensor. The iPhones will feature Apple’s new iOS 8 software, a relatively minor update from iOS 7. Both iPhones will be available Sept. 19 in the United States and eight other countries.

Drops iPod

As Apple moves on to wearable devices and bigger screens on their smartphones, they say goodbye to their classic MP3 player, the iPod, which was introduced in October 2001. The device eventually held up to 160GB of music. The iPod accounted for a large part of the company’s sales, with 54.83 million iPod units shipped at the division’s sales peak in 2009. Numbers decreased as Apple’s iPhone and competing Android smartphones sales begin to eat into the MP3 market. Additionally, new devices, like the iPad tablet, created a brand new product niche.

4 Sep, 2014

Will strengthen security in iCloud service

In response to the recent nude celebrity photo leaks, Apple says they plan to strengthen the security of the iCloud service. CEO Tim Cook tells The Wall Street Journal that users will now be notified by email whenever someone tries to restore iCloud data to a new device. They will also be notified when an account password is changed or an unknown device is used to log into an account. Additionally, Apple will also use “two–factor” authentication on a wider scale, which asks for two of three things: a password, an access key provided when one first signs up for the service, or a separate onetime code. Cook:

When I step back from this terrible scenario that happened and say what more could we have done, I think about the awareness piece. I think we have a responsibility to ratchet that up. That’s not really an engineering thing.

2 Sep, 2014

No leak from Apple

The FBI and Apple are investigating allegations from the accounts of a number of celebrities, including Jennifer Lawrence and Kate Upton, were hacked.

After more than 40 hours of investigation, we have discovered that certain celebrity accounts were compromised by a very targeted attack on user names, passwords and security questions, a practice that has become all too common on the Internet. None of the cases we have investigated has resulted from any breach in any of Apple’s systems including iCloud or Find my iPhone. We are continuing to work with law enforcement to help identify the criminals involved.

When we learned of the theft, we were outraged and immediately mobilized Apple’s engineers to discover the source, our customers’ privacy and security are of utmost importance to us.

14 Aug, 2014

Bans two chemicals

Apple’s vice president of environmental initiatives Lisa Jackson announces that benzene, a known carcinogen, and n-hexane, which has been linked to nerve damage, are now “explicitly” prohibited from Apple’s final assembly processes. Apple’s internal investigation came after the company “received some questions about whether the chemicals benzene and n-hexane are used in the manufacturing of our products.”

A four-month internal investigation of 22 final-assembly plants found “no evidence of workers’ health being put at risk.” China Labor Watch, the group that uncovered poor working conditions at Apple supplier factories, launched a “Bad Apple” petition in March, and environmental group Green America called on Apple to ban the chemicals.

12 Aug, 2014

Diversity report: Mostly white, male


Apple releases a diversity report which shows that most of the highest earning employees are white and male. CEO Tim Cook says he is not happy with that fact and plans to take steps to make the Apple workforce more inclusive:

As CEO, I’m not satisfied with the numbers on this page. They’re not new to us, and we’ve been working hard for quite some time to improve them. We are making progress, and we’re committed to being as innovative in advancing diversity as we are in developing our products.

5 Aug, 2014

Media event scheduled

The company is planning a media event for September 9,. 2014. The company’s September events, in the past, have been used to announce new products. The iPhone 6 and IOS 8 are expected to be introduced in September or October of this year.

1 Aug, 2014

Beats acquisition finalized

Apple completes acquirement of Beats:.Vivendi’s stake in Beats was purchased for $404 million, completing the $3 billion dollar deal. The Beats Electronics and Beats Music divisions fall under the agreement.

Today we are excited to officially welcome Beats Music and Beats Electronics to the Apple family.


18 Jul, 2014

Second leaked iPhone display test

YouTube user Marques Brownlee releases a second scratch test on what he claims is an iPhone 6 sapphire display obtained from a factory, as well as an iPhone 5 for comparison. The iPhone 5 shows much heavier damage than the iPhone 6, but he says the fact that he is able to scratch the iPhone 6 with sandpaper at all proves that it is not pure sapphire, because sapphire is higher than sandpaper on the Mohs scale.

15 Jul, 2014

IBM MobileFirst for iOS

Apple and IBM announce that they plan to work together to create iPads and iPhones optimized for business use. The project is called IBM MobileFirst for iOS. They plan to include over 100 industry-specific applications on the devices, which can take advantage of IBM’s ability to handle large amounts of data stored on the cloud. Ginni Rometty, IBM’s CEO, says:

Mobility—combined with the phenomena of data and cloud—is transforming business and our industry in historic ways, allowing people to re-imagine work, industries and professions. This alliance with Apple will build on our momentum in bringing these innovations to our clients globally, and leverages IBM’s leadership in analytics, cloud, software and services.

What's this? This is an unbiased just-the-facts news timeline ('newsline') about Apple, created by Newslines contributors. Make it grow it by finding and summarising news. Learn more