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Apple is an American computer corporation founded in 1976 in California by Steve Jobs and Steve Wozniak. The company designs, makes, and markets personal computers, mobile phones, and music players. It sells proprietary software to augment its devices, as well as peripherals and contracts with third-party developers. The company’s products include the iPhone, iPad, and iPod, as well as its line of Macintosh desktop and laptop computers which run on its signature OS X operating system.

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17 Jul, 2015

Ads targeted to bank balance patent

Apple PayIntellectual Property Filing0 Comments

Apple files a patent an opt-in service that targets ads on Apple Pay through the iPhone, based on how much money a user has in their bank accounts. Advertisers will be able to choose parameters for the ads, so that a user’s profile can be matched up to the most appropriate ad. The profile could include, along with available credit, “age, sex and income level(s), target telephone type, etc.” From Filing:

An advantage of such targeted advertising is that only advertisements for goods and services which particular users can afford, are delivered to these users.