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17 Jul, 2015

Ads targeted to bank balance patent

Intellectual Property Filing0 Comments

Apple files a patent an opt-in service that targets ads on Apple Pay through the iPhone, based on how much money a user has in their bank accounts. Advertisers will be able to choose parameters for the ads, so that a user’s profile can be matched up to the most appropriate ad. The profile could include, along with available credit, “age, sex and income level(s), target telephone type, etc.” From Filing:

An advantage of such targeted advertising is that only advertisements for goods and services which particular users can afford, are delivered to these users.

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