What's this? This is an unbiased just-the-facts news summary about Apple, Apple Pay, extracted from the original article by Newslines' contributors. To see the newsline of each topic, click the links below. Learn more

AppleApple PayIntellectual Property Filing

Ads targeted to bank balance patent

17 Jul, 2015

Apple files a patent an opt-in service that targets ads on Apple Pay through the iPhone, based on how much money a user has in their bank accounts. Advertisers will be able to choose parameters for the ads, so that a user’s profile can be matched up to the most appropriate ad. The profile could include, along with available credit, “age, sex and income level(s), target telephone type, etc.” From Filing:

An advantage of such targeted advertising is that only advertisements for goods and services which particular users can afford, are delivered to these users.

View the full newsline: AppleApple Pay

Add your comments below...