Newslines lets you create cool news timelines about your favorite people and products. Register now!
Barbara Corcoran

Mixergy interview

27 May, 2011

Corcoran talks about her books, handling rejection, and her advice for entrepreneurs. On how she handles being turned down:

I’ve gotten pretty good at it. It doesn’t mean that I don’t feel the insult. …I just make a habit of making sure that I don’t lay low too long. In other words, I feel sorry for myself. I go, ‘Ouch, that hurt. That bastard,’ or whatever. Then, I just tell myself, ‘I’ve got about three minutes to feel sorry for myself, and let me move on to something else.’

On what’s wrong with most elevator pitches:

I will be the first one to tell someone what’s wrong, even though they’re not asking. Maybe I shouldn’t. But most people are appreciative. Entrepreneurs can’t communicate very clearly what it is they do. … It’s like, I’ll meet so many great entrepreneurs, and I’ve already liked them from the first hello. I liked the handshake, and I go, ‘So what do you do?’ and then for the next minute, I hear what they’re doing. It should be more like 10 seconds, because I’m already snoring out somewhere. I can’t stay with it that long. Already, they’re sliding down the scale of what I think of them, right? Clarity of communication, ‘I sell soap.’ Versus, we’re in the cleanliness business, blah-blah-blah. ‘I sell soap.’ Okay, I got you.