Bessemer and BEV Capital join the second round of funding for Diapers.com, and Levine joins the board. The two firms provide a total of $7 million. The site is created by Marc Lore and Vinit Bharara, who are tired of midnight diaper runarounds, to sell diapers, baby wipes, and baby formula with free shipping. Demand is so high that they initially make diaper runs to Costco to meet orders.
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