The retailer more than doubles in size, achieving 147% sales growth as it doubles the number of products it carries and adds product categories including toys, books, clothing, shoes and a Green Baby section to sell environmentally safe products. The company also makes a point of answering phone calls to its call center within 30 seconds and responding to customer service email queries within 20 minutes, which it says creates customer loyalty. Lore:
2008 was a great year but there is very strong price pressure in this category from competitors. We’ll grow in 2009 by continuing to diversify our product mix and delivering what our core customers want.