Levine starts his own record label titled 222 Records. Levine created the record label to sign his first artists Rozzie Crane who is a USC music student and Glee star Matthew Morrison.
Starting my own label has been a long time goal of mine and I am thrilled to be at the point in my career where it is finally happening. I am excited for everyone to hear Matthew’s forthcoming album. Great things are in store for him with this release.