Latifah officially starts her collaboration with Cricket Wireless during a taping of her show by helping  two childhood friends reunite.  The company gives free phones and free services for a year to help ensure that the friends can stay in communication with each other. Cricket Wireless also gives the studio audience free phones with three months free service.

I’m personally selective about the brands I associate with, and I couldn’t be more excited about Cricket’s goal to provide a high quality and reliable wireless service at an affordable cost to help friends and loved ones stay connected.