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Barbara Corcoran

Interview about firing

23 Oct, 2014

Corcoran says she had a system at the real estate practice for firing underperforming sales people:

I put a dollar sign on their back, which sounds so cold but, bottom line, each sales person is there to produce money.

She says the people ranked in the bottom 25% would be given three months to improve, or face being fired. Having the system in place helped her get rid of underperforming people before they became a problem for the company:

I call that shooting dogs early. You can’t carry people in a small business.

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