Corcoran says she had a system at the real estate practice for firing underperforming sales people:
I put a dollar sign on their back, which sounds so cold but, bottom line, each sales person is there to produce money.
She says the people ranked in the bottom 25% would be given three months to improve, or face being fired. Having the system in place helped her get rid of underperforming people before they became a problem for the company:
I call that shooting dogs early. You can’t carry people in a small business.