Corcoran publishes the book, also titled If You Don’t Have Big Breasts, Put Ribbons On Your Pigtails in hard and softcover editions. She wears a pink padded bra and pigtail wig to the softcover launch. The books contains 24 unconventional lessons she said she learned from her mother, and which helped her turn a $1,000 loan into a $4 billion business. One of the lessons:
Jumping out the window will make you either an ass or a hero
She talks about the difference between writing and entrepreneurship:
It’s lonely writing.