Beats by Dre

McGregor appears in a Beats By Dre ad. The video draws from Conor McGregor’s days as a young kid in Crumlin, Ireland, while also showing the impact he’s had on the people of his motherland. It centers around the buzz of a Prizefighter of the neighborhood kids, Liam.

The world is a noisy place. Whether you’re chasing boxing history or the thing that matters most to you, it’s important to block out the distractions and remember how you got here.