Beyonce Knowles

Ego video

21 May, 2009

Knowles releases music video for single Ego from her album I Am… Sasha Fierce. 

My goal for the video is simplicity.  I saw this old tape of Bob Fosse’s wife, and I used that as inspiration. I thought in this world, with all the technology and everything that’s going on, to strip everything down—great idea. So I kind of did the same thing, but glossy and black, for Ego.

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